A few weeks ago, something that had been rumored for a long time was officially confirmed. Xiaomi, the Chinese technology giant, signed a direct collaboration agreement with Leica. As a reminder, Leica is the company that helped Huawei take the cameras of its flagship mobile devices to another level.
Considering the above, great photographic improvements are expected for future high-end Xiaomi smartphones. The first smartphones that will result from this association they will be those of the Xiaomi 12S series.
On July 5 we would know the entire Xiaomi 12S series
The brand has yet to officially announce a release date for these devices. But, recent reports based on offline retailers in China suggest that the Xiaomi 12S series will launch on July 5.
One of the sources of the leak is Niuwan Technology via Weibo. The tipster recently shared that various offline retailers in the Asian country are already receiving the marketing materials for the upcoming Xiaomi 12S series of flagship phones. This family is expected to consist of the Xiaomi 12S, Xiaomi 12S Pro and Xiaomi 12S Ultra.
Xiaomi 12S Ultra instead of Xiaomi 12 Ultra for the most premium of Xiaomi
Something to note is that the phone that we have been knowing for months under the name of Xiaomi 12 Ultra is actually called Xiaomi 12S Ultra. A photo of the box of the aforementioned Xiaomi 12S Ultra is added to the publication, confirming its commercial name.
In that case, Xiaomi’s flagship naming convention makes sense. After all, all 3 models in the series are powered by Qualcomm’s latest Snapdragon 8+ Gen 1 chipset. In addition, they will implement Xiaomi’s first camera setup co-designed with Leica.
The Weibo post also shows the marketing materials and invitation cards for the Xiaomi 12S series launch. Among these stands out the partnership between Xiaomi and Leica to take mobile photography to a new level. All cards have been printed with the signatures of Leica President Andreas Kaufmann and also Xiaomi CEO Lei Jun.
Xiaomi is expected to announce the date of its Xiaomi 12S series launch event this week. We will be aware of the news that arises on the matter in the coming days, so stay tuned for all our coverage here in El Rincon de China.
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